Let your Brand’s Soul Soar

How many times have we heard that people do not remember what you say but how you made them feel? Tons.

Long gone are the days were events were just a date on a calendar and products were just objects to buy.

Millennials are seeking experiences that stimulate their senses and that contribute to their need of belonging to a community, space or time.

Brands with soul are at the forefront of this phenomena by creating genuine bonds with people, captivating consumers’ attention and helping make memories worth sharing with a crowd.

As an entrepreneur with over 8 years of reporting and producing experience in more than 12 countries, I had to answer myself the question first: What motivated me? To travel, to work, to live?

My response stirred the course of my career. It astonished me to the point that, for months, I lacked the courage to pursue my dream: craft soulful experiences and communicate stories. Although I did that in several non-profits I founded and worked with in the past, I now have decided to take it to the next level.

After interviewing and working with dozens of female entrepreneurs and female-led enterprises from a wide range of sectors (energy, healing, arts, sexuality, eco-fashion, wellness and more) in Latin America, U.S. and beyond (English and Spanish), I began to walk the path and support brands with soul through:

  • Emotional Branding
  • Experiential marketing
  • Design thinking
  • Media & Project Management
  • Balance of Eastern/Western philosophies

My role varies as consultant, researcher, producer and experiential marketing campaign designer but my goal is the same: to help shed light on stories with the hope to trigger a positive impact in the world.

Let’s build new (and inspiring!) brand universes.