How many times have we heard that people do not remember what you say but how you made them feel? Tons.
Long gone are the days were events were just a date on a calendar and products were just objects to buy.
Millennials are seeking experiences that stimulate their senses and that contribute to their need of belonging to a community, space or time.
Brands with soul are at the forefront of this phenomena by creating genuine bonds with people, captivating consumers’ attention and helping make memories worth sharing with a crowd.
As an entrepreneur with over 8 years of reporting and producing experience in more than 12 countries, I had to answer myself the question first: What motivated me? To travel, to work, to live?
My response stirred the course of my career. It astonished me to the point that, for months, I lacked the courage to pursue my dream: craft soulful experiences and communicate stories. Although I did that in several non-profits I founded and worked with in the past, I now have decided to take it to the next level.
After interviewing and working with dozens of female entrepreneurs and female-led enterprises from a wide range of sectors (energy, healing, arts, sexuality, eco-fashion, wellness and more) in Latin America, U.S. and beyond (English and Spanish), I began to walk the path and support brands with soul through:
- Emotional Branding
- Experiential marketing
- Design thinking
- Media & Project Management
- Balance of Eastern/Western philosophies
My role varies as consultant, researcher, producer and experiential marketing campaign designer but my goal is the same: to help shed light on stories with the hope to trigger a positive impact in the world.
Let’s build new (and inspiring!) brand universes.